Types of Talks

It’s time for some shop talk as Leslie and Ben sit down with Ben’s campaign manager to discuss their strategy going forward in Ben’s election. Leslie takes a brief moment to note that shop talk is one of her favorite types of talk and then goes on to list the other types. This is a cute (and quick) introduction to the concept of product differentiation, where companies sell similar products with different attributes. Product differentiation can allow a company to charge higher prices for their products if people perceive value in the differentiation.

Competing for the Elderly Vote

In a tight battle for City Council, Leslie approaches the President of the Pawnee Senior Citizens with a plan to place wheelchair ramps on every city building to make it easier for elderly citizens to get around. Bobby Newport announces a very similar plan, but instead of ramps, they propose adding chair lifts to each building. Both are pandering to the elderly vote with essentially the same program.

Thanks to an anonymous submitter for the clip!