Donna and Tom are curious about what the newest fad is in Pawnee. Annabel Porter tells Ron, Donna, and Tom about milk with a flourish that makes it worth $60 a gallon instead of $3 a gallon. Ron isn’t fooled, he realizes it’s just milk.
Gryzzl wants to bring in a celebrity to help distinguish the company so that they can win the bid. Tom and Donna list other instances where celebrity ownership or endorsement have helped companies. Celebrity endorsements may serve as a signalling device for companies.
Leslie is hoping to obtain a piece of land for free so she can turn it into a park. Ron taunts Leslie about her $0 bid for the land because typically people expect money in exchange for goods and services. This can be a good illustration of the medium of exchange function of money, but can also lead to a deeper discussion of externalities.
Leslie is upset after a recent speech she gave in London, but Ron is there to help. Ron invites Leslie outside for a pep talk so she can get some fresh air. As a staunch libertarian, Ron isn’t too fond of the foul stench of European Socialism. Ron is not a big fan of his trip to London and has trouble adjusting to the differences between the two countries.
The Parks Department is trying to determine where to eat and Donna suggests sushi. Andy initially declines because he claims that he is allergic, but it turns out he just thinks he’s allergic. Every time he eats 80 pieces of sushi he gets sick. He probably isn’t allergic, but instead is experiencing decreasing returns (negative marginal returns).
Ben and Leslie need rings for their wedding, but can’t seem to find acceptable ones around town. Ron offers to make the rings for them and describe how easy the process was for him, despite not being all that easy at all. Ron believes that people who buy things are suckers.
Leslie is trying to prepare for the correspondents’ lunch by testing her jokes on the Parks Department. While most of her jokes revolve around a local newspaper that has picked on Leslie in the past, she decides to ask her colleagues if they have any jokes she can use Ron decides to tell the gang a joke about efficient governments, but Leslie doesn’t find it all that funny.