Ben and Tom aren’t happy with the high tent prices and add-ons at one tent rental shop, so they try to go to a competitor only to find that all of the tent rental places have the same owner who is happy to exploit his market power. While the owner tries to differentiate their product through branding, they have essentially monopolized central Indiana’s tent rental industry.
See more: branding, horizontal mergers, market power, market structures, marketing, monopolistic competition, monopoly, product differentiation
Economics of Parks & Recreation 