Jerry (Terry), Joe, and Donna sample wedding cakes from the finest bakeries in Pawnee to determine which one to serve at Donna’s upcoming wedding. Donna and Joe both select the same cake, which is revealed to be the local grocery store cake. Billy claims that he placed that cake in the lineup to weed out the low quality palates, but preferences are often subjective.
Tom and Donna are doing one last Treat Yo Self journey before Donna’s wedding. As the Butler of Honor, Tom takes Donna to eat at the hottest sushi restaurant in LA. All of the fish served has been previously owned by celebrities as a way to differentiate it from standard sushi.
Donna and Tom are curious about what the newest fad is in Pawnee. Annabel Porter tells Ron, Donna, and Tom about milk with a flourish that makes it worth $60 a gallon instead of $3 a gallon. Ron isn’t fooled, he realizes it’s just milk.
Gryzzl wants to bring in a celebrity to help distinguish the company so that they can win the bid. Tom and Donna list other instances where celebrity ownership or endorsement have helped companies. Celebrity endorsements may serve as a signalling device for companies.
The Parks Department is trying to determine where to eat and Donna suggests sushi. Andy initially declines because he claims that he is allergic, but it turns out he just thinks he’s allergic. Every time he eats 80 pieces of sushi he gets sick. He probably isn’t allergic, but instead is experiencing decreasing returns (negative marginal returns).