Tom needs help learning about basketball so that he can connect with the customers at his store. He believes Ben and Andy can help him since they’re good with numbers and athletic (respectively), but he tricks them into coming into his office by telling them that their favorite items are there. For Ben, he claims that Michael Stipe is in the office, but all he needs to do is offer Andy some free Skittles, respectively to incentivize him.
See more: incentives, Principles, self-interest
Economics of Parks & Recreation 